Wednesday, February 6, 2008

Sugar Rush

Donuts The newest kid on the junk food block here is Krispy Kreme donuts. The franchise recently opened its first outlet in Doha at the Villagio mall. Here is the article pertaining to this newsworthy item in the local English newspaper, the Gulf Times.

Krispy Kreme is an American franchise, whose claim to fame is their hot, freshly made donuts. All stores have a glass enclosed, built in donut making equipment, so you can see your donut being made on the premises. The donuts are also made from a special secret recipe; hence they are much softer & lighter than the competitors.

The company had aggressively begun advertising weeks before the opening date. A week before they were set to open, K bought a box from work, courtesy of Krispy Kreme. Apparently every employee had received a box. Makes you wonder what their marketing budget was.

The opening date and time were Feb. 1st at 5 pm. The first 25 customers were to receive one dozen donuts free for a week for 1 year. People actually began lining up from 2 am. By 5 pm there was a huge mob. Sanity prevailed and we decided to pass on this great event. We eventually did purchase a box a few days later. Compared to the United States (where you can get a dozen for 6-7 dollars), they are extremely expensive here, 55 riyals for a box of a dozen original glazed donuts. This actually turns out to be a blessing in disguise; we won’t be buying them that often.

Meanwhile, the Krispy Kreme franchise is not doing well in the United States. New store openings are scarce, and its stock prices are plunging. You can, of course, blame Dr. Atkins for this.

The following are the nutritional facts for 1 Original Glazed Donut:

Serving size: 52 gm
Calories: 200
Calories from fat: 100
Total fat: 12 gm
% daily value: 18
Saturated fat: 6 gm
% daily value: 29
Trans fat: 0 gm
Cholesterol: 5 mg
% daily value: 1
Sodium: 95 mg
% daily value: 4
Carbohydrates: 22 gm
% daily value: 7
Dietary fiber: <
% daily value: vitamin a=0; vitamin c=2; calcium=6; iron=4

(Facts courtesy of Krispy Kreme website:

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